HENDRIXROE is the passion of Canadian based fashion designer, Jordan Erin McKay (JEM).

It was a chance encounter with a complete stranger that inspired McKay to leave law school and follow her dreams to become a fashion designer. After a successful first season as a women’s wear line, HENDRIXROE debuted the inaugural menswear collection in the spring of 2016 at Toronto Men’s Fashion Week, TOM* to an overwhelmingly positive response. The brand has since continued to expand with larger men’s and women’s collections, and plans to incorporate accessories and children’s clothes in the near future.

Inspired by the vintage rock & roll and old Hollywood glamour icons, Jimi Hendrix and Marilyn Monroe, HENDRIXROE embodies the epitome of “glamorous rocker couture” with close attention to construction, fabric and fine lines, combining an innovative and unique perspective on the affluent and trend setting clientele.